Signé Mugglenet.
On the heels of Bloomsbury, Scholastic announces US Harry Potter books to be republished with When Bloomsbury announced last week that they are re-releasing the Harry Potter books in the UK with new covers to reach out to new generations, we were left scratching our heads. Why release the books with covers that don't appeal to today's children?
Lo and behold, today we learn that Scholastic is doing the same thing - but they're taking an approach we would have. The books will be retitled and sport new covers that will "appeal to today's Facebook generation of kids".
They've passed along final drafts of each cover to be exclusively revealed here on MuggleNet. Along with each cover is an explanation from Scholastic:
-
Harry Potter and the Super Cool Stone: "Kids like things that are flashy. When they hear 'super' and 'cool', they know it's going to be something they want."
-
Harry Potter and the Super SUPER Secret: "Kids love learning and sharing secrets. When they hear about a 'super SUPER' secret, they REALLY want to know about it!"
-
Harry Potter and A Bad Guy Who's Actually Okay: "Research showed that when children read the 'Prisoner of Azkaban' title, they got a bit scared. By letting them know he turns out good, children will be more intrigued to pick it up. They'll ask, 'HOW does he turn good?! Omg!'"
-
Harry Potter and FIREEEEEEEEEEEEEE!: "Kids loves screaming. Kids love fire. This title needs no explanation."
-
Harry Potter and A Super Secret House shhh: "We had to debate the merits of using the iconic Full House row of homes, but eventually we concluded it was the best decision. This home is much more welcoming than the one described in the books, and therefore it will be easier for kids to approach in the bookstore. Plus parents will appreciate the Full House reference."
-
Harry Potter and A Prince, Like The One You Know: "These days, children hardly know what a 'Prince' is let alone a 'Half-Blood' one. With this cover, they will understand that a Prince is likely to be someone kinda cute who wears weird clothes."
-
Harry Potter and A Good Versus Evil Fight: "Kids reallllly need to be enticed to read a SEVENTH part to a book series. 'Good Versus Evil' lets them know that this is the big shindig, the real deal, the big finale. They will NOT want to miss this one. And they'll want to figure out why Homer Simpson is on the cover - though we never do explain it."